During this lesson, we discussed audience consumption and how much control we have over what we consume and how we consume it. We realised that we do not actually have much creative control, and we consume music like the labels expect us to consume it. This activity, however, allowed us to have control over what we are consuming; we had to create an artist from scratch, including the name, identity, ideology and type of music that the artist produces. Our artist was Willow - a 20 year old girl who produces music with "strong beats", but studies zoology at Sydney University in Australia when she is not touring around the world or campaigning for up-and-coming, young artists.
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